For those of us in the startup scene, it’s become pretty mundane to deal with all sorts of ‘wizards’ and ‘ninjas’ on a daily basis. But despite the onslaught of ‘quirky’ and ‘free-thinking’ job titles, I can’t help but to stop every once and again and wonder “wait… wtf is this person’s job exactly?”

That’s why I got curious when I came across Juraj Holub, the Chief Meeting Designer at Slido. Was this yet another case of a fluffed-up startup jargon title? What does someone in that role do all day? Are they taken seriously at all? With all of these questions racing around in my head, I reached out to Holub to get to the bottom of this.

Now, to be honest, the first idea that came to mind when I heard ‘Chief Meeting Designer’ was pretty ridiculous. I simply imagined a dude who’d barge into even the lowliest internal company meetings, just to tell people they were doing their quick catch up wrong — then he’d launch into a 20-minute slideshow, presenting in excruciating detail how it should be done.

Fortunately for Holub, Slido, and my faith in mankind, my guess was completely off. 

Why on earth would a startup need a Chief Meeting Designer?

“The title actually came about because of the mantra we’ve had since the very early days of Slido. Focus on the success of the client and everything else will follow: growth, revenue, and so on,” Holub tells me from his home in Slovakia, where Slido is headquartered.

But how does that title relate to client success? Holub explains that Slido is a Q&A and polling platform that helps people to get the most out of events — and more recently, internal meetings — by bridging the gap between speakers and their audiences.