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Samsung overtakes Xiaomi in Indian smartphone market after two years


Two years after Xiaomi took the top spot in the Indian smartphone market, Samsung has finally overtaken it this quarter, according to a new report by research firm Counterpoint.

Buoyed by rising “anti-China sentiment” among Indian consumers and by launching a barrage of new models in the country, Samsung managed to gain a 24% share in the market for Q3 2020. Xiaomi slipped down to the second spot with a 23% share, followed by Vivo and Realme.

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Samsung launched 18 phone variants in the market from April to September as compared to 22 by Xiaomi, which also includes phones from Poco. However, Counterpoint’s report suggests that Samsung’s aggressive online push and effective distribution did the trick.  Xiaomi‘s sales slumped due to the manufacturing and distribution gap created by the coronavirus pandemic.

Credit: Counterpoint