Amazon’s negotiation method for HQ2 was called ‘Fuck you. We’re Amazon’
A modern report from Bloomberg uncovered that Amazon‘s negotiation strategy throughout its the latest unsuccessful bid to construct a second headquarters (HQ2) in New York and Virginia was internally referred to as “Fuck you. We’re Amazon.”
In 2017 Amazon introduced it had begun a international search for a metropolis to host HQ2 prompting hundreds of cities to post bids. A media circus quickly ensued and a truth Tv set-fashion ambiance surrounded the full occasion as Amazon slowly but surely whittled its record down to 20 best alternatives. Inevitably, it resolved to break up HQ2 between New York and Virginia.
Regrettably for Amazon, it only negotiated with top-level point out officials and remaining local elected politicians out of the loop. Bloomberg’s Spencer Soper, Matt Day, and Henry Goldman compose:
Before heading general public, Amazon quietly tied up genuine estate promotions and governing administration agreements in the two destinations, conscious that community actual estate prices could spike if the media acquired wind of it. The prioritization of secrecy above creating alliances proved deadly in New York.
In the end, the HQ2 challenge failed because Amazon was unrelenting in their negotiations. A substantial constituency of voters in New York are professional-union and their representatives are keenly aware of this point. Amazon at first refused to capitulate to politicians’ requests that it pledge to keep on being neutral in the party that employees moved towards unionizing or chose to take part in union endeavors.
Additional political maneuvering by all those officials who have been originally blind-sided by the deal direct to its destruction and stalled the company’s hopes for a large New York payout.
Per Bloomberg’s resources, the organization established out specifically to attain a big-dollar handout with the HQ2 job following Amazon founder and CEO Jeff Bezos expressed jealousy in excess of Tesla CEO Elon Musk‘s potential to pit US states into bidding wars for the rights to host his factories.
This seemingly led to the really hard-line negotiation strategy that employees utilised when discussing HQ2 with prospective metropolitan areas.
Bezos and Amazon seem to be at greater odds with the US govt than the other significant tech firms in the trillion-dollar sphere. Although Google and Fb have equally taken their good share of warmth from Congress, Amazon can not look to capture a split. Hell, it’s reportedly even spending taxes this calendar year.
Not only did it lose a sure-point in a accomplished deal in New York and Virginia after “Fuck You. We’re Amazon” failed to impress New Yorkers, but it also had a profitable Pentagon deal all but sewed up when, seemingly out of the blue, the US authorities made a decision to award the agreement to Microsoft.
H/t: Organization Insider